Rupert Sanderson started making shoes under his own name in 2002, and now produces two full and two pre season collections a year.

He spends four months of the year in Italy refining each shoe with the artisans in and around Bologna, where he designed for Sergio Rossi and Bruno Magli after learning his craft at the Cordwainers College in East London.

In July 2006 Rupert Sanderson bought a controlling interest in the factory he had been working with from his first collection, which helps guarantee every pair of shoes are the best they can be.

Rupert Sanderson's design philosophy is simple: less is more. He concentrates on perfecting the line, volume and material of the shoe.

Rupert Sanderson has two London stores in Mayfair and Knightsbridge. His shoes are also available in over 120 department and specialist stores worldwide.

Every Rupert Sanderson shoe is named after a variety of Daffodil.